Hawke Media has acquired leisure firm Lemonade to bolster its manufacturing capabilities. Lemonade’s experience in branded leisure, gaming and blockchain activation will improve Hawke Media’s efficiency advertising providers.
“Right this moment’s announcement represents the subsequent stage of development for our dominance in advertising,” stated Erik Huberman, CEO and Founding father of Hawke Media. “We’ve constructed a status throughout a wide range of industries and are excited to enter the gaming and leisure house. Bringing our mixed with Lemonade’s manufacturing experience, supplies Hawke Studios with the muse to create a number of the highest high quality branded leisure content material [Coming soon]”.
Lemonade is thought for its narrative-driven campaigns throughout advertising channels and platforms. The company’s distinctive Story 360 course of helps Lemonade uncover compelling tales to drive purchasers’ advertising campaigns. Since 2018, the corporate’s purchasers embrace Disney, free fireSq. Enix, Meta, TikTok, Dior, and so forth.
“Our background within the manufacturing trade, mixed with our deep expertise within the video games and leisure house, has enabled us to develop Lemonade to the place it’s as we speak,” stated Lemonade co-founder and CEO Trevor Dudeck. “By way of this milestone With this acquisition, we plan to maximise Hawke’s strategic assets and community to broaden into the branded leisure house.”
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Hawke Media has produced not less than 10 high profile acquisition Since 2018, the corporate has now been valued at greater than $150 million, with purchasers together with Verizon, Barstool Sports activities, Funko and extra. As well as, Hawke plans to retain Lemonade’s present staff in the course of the acquisition.
“Customers are hungry for long-form content material, similar to reveals and branded movies, and we imagine manufacturers will profit from this,” stated Lemonade co-founder Rowan Brooks. We stay up for delighting audiences with the storytelling we’re identified for, whereas delivering top-notch performances that our purchasers depend on to help their enterprise objectives.
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