Kraken shakes hands with Spanish football club Atletico Madrid on a major sponsorship deal: Details

lengthy story brief

• Kraken has partnered with Atletico Madrid as its official cryptocurrency and Web3 companion and official Sleeve companion, aiming to bridge the cryptocurrency trade and the sports activities world.
• This system goals to boost followers’ digital expertise and promote cryptocurrency training.

Phrases of cooperation

US-based cryptocurrency trade – Siren – declare Cooperation with one of the profitable Spanish soccer groups – Atletico Madrid. From the beginning of the brand new La Liga season, scheduled for mid-August this yr, the corporate will develop into the membership’s official cryptocurrency and Web3 companion and its official sleeve companion.

cooperate It is expectation arrive construct a bridge between The cryptocurrency trade and sports activities world “unlock big alternatives” for Spanish followers and Kraken customers. Mayur Gupta, chief advertising officer of the trade, gave a speech on the matter:

“We’re proud to be related to such an excellent soccer membership, which additionally acknowledges that success requires meticulous focus by itself my very own course of. We’re already Putin Almost 13 years on changing into one of the trusted cryptocurrency platforms, we look ahead to working with Atlético Madrid to achieve much more folks this true potential and worth Cryptocurrency”.

In flip, Oscar Mayo – Chief Income and Operations Officer Membership’s—— Kraken describes Kraken as an “best companion” that may assist Atletico Madrid, which goals to extend its innovation and expertise efforts.

“We’re assured that this partnership will guarantee our followers get pleasure from a digital expertise this extends Outdoors of match days on the stadium,” he added.

Atletico Madrid has received 33 titles in its 121-year historical past, making it the fourth most profitable soccer group in Spain. The second-placed membership with 99 titles – FC Barcelona – has joined the cryptocurrency bandwagon.

Two years in the past, it Team up with WhiteBIT. The latter will develop into Barcelona’s official cryptocurrency buying and selling companion Till June 2025.

Kraken’s earlier endeavors in sports activities

The corporate made this Final yr’s headlines shake hands with the favored System 1 group – Williams Racing Staff. In consequence, the Kraken emblem grew to become seen on the automobiles pushed by Alex Albon and Logan Sargeant. additionally, This model is advisable On the motive force’s garments.

Different well-known cryptocurrency exchanges have Over the previous few years, corporations similar to Crypto.com and the now-defunct FTX have gained vital floor. The previous turns into the official companion of the 2022 Miami Grand Prix, The latter, in flip, signed an settlement with Mercedes.

Nevertheless, the group pause Cooperation quickly Platform crash November 2021.