Kamala Harris launches official TikTok account as presidential race heats up

Vice President Kamala Harris makes her debut TikTok account on Thursday highlighted the significance of social broadcast apps to the 2024 presidential marketing campaign as a solution to attain voters.

In her first quick TikTok video, Harris described her causes for becoming a member of the favored app, saying she “heard I used to be on the For You web page just lately, so I believed I would get on board myself.”

The vice chairman was referring to the widespread consideration her just lately introduced presidential marketing campaign has generated on social media platforms similar to TikTok. For instance, many TikTok customers have created a big group of humorous video — Comprises fusion clips Charli XCX’s “Brat” Summer TRENDING — That includes Harris celebrating her emergence because the Democratic Occasion’s main presidential candidate following the current election of President Joe Biden. announcement He’ll withdraw from the 2024 presidential race.

Harris’ fast adoption of TikTok stands in stark distinction to President Joe Biden, who appeared with Harris in particular person on the marketing campaign’s @BidenHQ (now @kamalaHQ) Web page. U.S. lawmakers have said concern TikTok is owned by a Chinese language know-how firm.

The massive recognition of TikTok America’s young people and the general public Though the corporate doesn’t permit political adverts, the app has grow to be an necessary marketing campaign software for politicians.

In the meantime, former President Donald Trump Debut An official TikTok account was arrange in June. Earlier this 12 months, Trump mentioned CNBC Whereas he shares TikTok’s nationwide safety and privateness issues, he believes banning the app would solely “make Fb greater, and I believe Fb is the enemy of the individuals.”

watch: “Kamala Harris will not be reinvented,” former Trump aide said.