The massive information about Kamala Harris’ document fundraising is that two-thirds of it got here from grassroots first-time donations, not big-money elite donors.
The Harris marketing campaign introduced:
Workforce Harris introduced that we raised greater than $310 million in July, the biggest donation of the 2024 election cycle, with greater than two-thirds of the record-breaking contributions coming from first-time donors.
Right this moment’s monumental assist marks the most effective month of grassroots fundraising in presidential historical past. There isn’t any query that this shall be a detailed race, and whereas Vice President Harris herself has stated she is the loser, Workforce Harris’ huge grassroots-driven fundraising in July exhibits that our marketing campaign has momentum.
It is a stark distinction to how Donald Trump and his marketing campaign carried out in July, doing little however making shillings for themselves and rich donors as his marketing campaign battled in battleground states. We’re nonetheless far behind in constructing infrastructure that shall be important sooner or later.
In July, 60% of all Harris donors had been ladies. The marketing campaign additionally noticed a tenfold improve in donations from Gen Z and an eightfold improve in donations from Millennials. Harris seems to have activated key components of the Democratic voting coalition.
The explanation for this deal with grassroots donations is that political marketing campaign donations are one of the vital correct predictors of voter turnout. Individuals who donate to campaigns additionally vote.
The 2024 election initially seemed set to be a low-turnout base election. This assumption has been turned the wrong way up. With the addition of Vice President Harris, voter curiosity and enthusiasm are at an all-time excessive. The emergence of recent faces within the election not solely energized Democrats but additionally made the American folks pay extra consideration.
