Universal Music Publishing Group Appointed Alix Kram as newly created World Head of Advertising.
Kram, who shall be based mostly in New York, will report back to UMPG’s chairman and chief government officer Jody Gersonand UMPG chief working officer Marc Cimino.
As well as, Crum will present advertising and marketing assist bluffUMG’s international merchandise and model administration firm, stories to President Matt Younger.
In his new position at UMPG, Crumb will oversee the corporate’s advertising and marketing efforts, specializing in “inventive storytelling and cultural relevance,” based on UMPG.
UMPG added in an announcement on Wednesday (August 7) that Kram “will work to broaden initiatives throughout enterprise items and maximize[e] Visibility and alternatives for UMPG owned directories.
Govt Officers may also work with commonSubsidiary merchandise firm Bravado will “drive technique and create income alternatives” for UMPG/Bravado catalog IP.
UMPG stated Crum has greater than 20 years of “strategic storytelling and model constructing” expertise in leisure, music, way of life and retail.
Lately, Crum was Netflixmain the US/Canada/Australia retail and client product advertising and marketing groups.
She is answerable for creating retail technique, storytelling, increasing Netflix’s presence within the new distribution pipeline, and overseeing key accomplice advertising and marketing campaigns and product launches.
Earlier than becoming a member of Netflix, Crum labored at Warner Music Group As international head of name licensing and retail, he develops model alternatives for artists together with the Grateful Useless and Wiz Khalifa.
She additionally served as vice chairman of way of life and retail advertising and marketing at Nickelodeon/Paramount, a crew she constructed with Jeremy Scott x Moschino, Pharrell and others to assist firms like SpongeBob SquarePants enter new territories.
Kram additionally based theKRAMcollective, a boutique advertising and marketing and branding company whose purchasers embrace Hasbro, Dreamworks, HBO, Atari and others.
“Alix is the right government to boost the unbelievable tales our songs inform and convey them to life.”
“Mark Cimino, UMPG
“Alix is the right government to boost the unbelievable tales our songs inform and convey them to life,” stated Marc Cimino, chief working officer of UMPG. “She not solely has a powerful monitor file within the model area; She additionally has a nuanced understanding of technique, inventive advertising and marketing, and might considerably broaden international alternatives for our writers and songs. Jody and I are excited to welcome her to UMPG.
“I’ve identified and labored with Alix all through her profession and I’m assured she’s going to play an vital position in creating new and thrilling synergies between Bravado and UMPG.”
matt younger, bluff
Bravado President Matt Younger added: “I’ve identified and labored with Alix all through her profession and I’m assured she’s going to play an vital position in creating new and thrilling synergies between Bravado and UMPG.
“We’re dedicated to serving to UMPG’s unbelievable roster of songwriters and producers drive their manufacturers ahead and proceed to search out new methods for them to achieve followers around the globe.”
“I am grateful to Jody Gerson and Marc Cimino for the chance to delve into UMPG’s iconic catalog and uncover tales that may be advised to generate new power, development and dialog.”
Alex Crumb
“I am grateful to Jody Gerson and Marc Cimino for the chance to delve into UMPG’s iconic catalog and uncover tales that may generate new power, development and dialog,” stated Kram.
“In assembly for the primary time, it was clear that they’ve created a very international and distinctive tradition – a pressure within the business that’s led by a ardour for songwriters and champions the experience of the corporate’s folks. I am excited to be taught from them and the passionate fan neighborhood that surrounds these songwriters as I develop this character.
Kram added, “This distinctive new position additionally connects me with Bravado and my unique music mentor Matt Younger, permitting me to additional construct, broaden and share the tales of a number of the world’s most beloved songs in new methods. “international music enterprise
