bone cement Celine Joshua was employed as government vice chairman of worldwide advertising and marketing.
Primarily based in Los Angeles, reporting to BMG CEO Thomas CosfieldJoshua will oversee the corporate’s advertising and marketing technique and operations throughout 20 workplaces around the globe, overseeing digital advertising and marketing, content material, shopper insights and analytics, and advertising and marketing operations groups.
Joshua most lately served as Government Vice President of Enterprise Innovation and Artist Technique universal music group,have Join Universal Music Group 2018.
At UMG, she launched her personal three way partnership model 10.22pm, described as “the following era of Web3 tags.” The flagship challenge at 10:22pm is Launch of KINGSHIPconsisting of 4 NFT characters from the Bored Ape Yacht Membership.
Joshua has additionally labored with world artists akin to Taylor Swift, Queen, Sam Smith, Elton John, Snoop Dogg, The Weeknd, Shawn Mendes, Yungblud and ABBA.
BMG stated in a press launch in the present day (August 26) that Joshua’s newly created position will complement the corporate’s current organizational restructuring of its US frontline recorded music and world catalog companies.
Thomas Coesfeld stated: “These current modifications additional improve our potential to offer top-notch companies to artists and songwriters globally, and we’re delighted to have Celine main our advertising and marketing staff. She Eager digital acumen and inventive instinct are invaluable find revolutionary enterprise alternatives for our artists, songwriters and music catalogue.
Joshua stated: “I’m honored to affix BMG at a essential time within the music trade and work with BMG artists to create thrilling methods for them to attach with followers around the globe. I thank Thomas for this chance and I Wanting ahead to working with the BMG staff.
Joshua started her profession within the music trade Warner Music Group He labored within the IT division earlier than transferring to a worldwide e-commerce place at Rhino Leisure, the company catalog division.
She then joined Disney Music as a digital government, working at Hollywood Information, Walt Disney Information and the corporate’s movie studios and shopper merchandise divisions, engaged on initiatives for Selena Gomez, Demi Lovato and The Avengers Alliance” collection and different firm promotion actions.
Joshua later joined Sony Music Entertainment As senior vice chairman, he manages the digital gross sales of the corporate’s manufacturers. She later reworked into epic recordsshe oversees all facets of enterprise and technique for a number of notable artists and social influencers, together with 21 Savage, Future, Travis ScottDJ Khaled, Fifth Concord, Yo Gotti and Camila Cabello.
Joshua holds an MBA from the College of Southern California’s Marshall Faculty of Enterprise.world music enterprise
