Beyoncé attends the 2024 iHeartRadio Music Awards held on the Dolby Theater on April 1, 2024 in Los Angeles, California.
Michael Buckner | Promoting Board | Getty Pictures
release Tuesday.
Sirdavis additionally honors Beyoncé’s legacy as Louis Vuitton’s wine and spirits division expands into the American whiskey market. In keeping with a press launch, Sirdavis is called after Beyoncé’s great-grandfather, Davis Hogue, who hid whiskey bottles amongst farmers throughout Prohibition within the South.
“Once I came upon that my great-grandfather had been the Moonlight Man, it felt like my love for whiskey was destined,” Beyoncé stated. “Sirdavis is my means of honoring him and making it doable by way of a brand new shared legacy.” We unite.”
The whiskey line is headquartered in Beyoncé’s hometown of Houston. Crafted and bottled in Texas, SirDavis marks Moët Hennessy’s first spirit model developed by the corporate completely in america, in keeping with the discharge.
Sirdavis consists of 51% rye and 49% malted barley and matured in sherry casks, which the distiller says creates an AA profile of “daring complexity”.
The tall bottle contains a bronzed horse, additionally a nod to Beyoncé’s current album.
Sirdavis retails for $89 per bottle and might be out there in September.
