Kraken becomes Tottenham Hotspur’s official cryptocurrency partner

Main cryptocurrency change Kraken has signed a partnership with Tottenham Hotspur, considered one of England’s most iconic soccer golf equipment.

In line with official announcementThe league has made Kraken the official armband accomplice of cryptocurrency, web3 and Tottenham Hotspur forward of the 2024/2025 soccer season.

Kraken companions with Tottenham Hotspur

Kraken mentioned it shares a imaginative and prescient with Tottenham Hotspur on how cutting-edge applied sciences akin to blockchain can be utilized to boost the client and fan expertise. Each entities will use their sources to extend followers’ understanding of the cryptocurrency area and introduce new experiences to deepen their reference to Tottenham Hotspur FC.

Mayur Gupta, chief advertising and marketing officer at Kraken, mentioned: “Tottenham supporters and the cryptocurrency neighborhood share an unwavering ardour for what they imagine in. Kraken’s imaginative and prescient is that cryptocurrency, like soccer, must be accessible to everybody . We’re delighted to be working with Tottenham Hotspur to carry this monetary inclusion know-how to much more followers.

For Kraken, the partnership with Tottenham Hotspur represents a milestone in its world advertising and marketing technique to achieve its audience via enhanced web3 integration. The alliance additionally follows latest partnership Partnering with Spanish soccer membership Atletico Madrid forward of the La Liga season.

Kraken deepens partnership with System 1

Through the partnership, Tottenham Hotspur’s world fan base will get pleasure from unique content material, fan pop-ups and behind-the-scenes entry to Kraken and membership occasions. Kraken will even leverage web3 know-how as a key engagement software in an effort to create experiences that speed up followers’ crypto training.

“As a membership dedicated to driving innovation in all the things we do, we’re excited to accomplice with one other forward-thinking model in Kraken, a real chief within the area and acknowledged for its emphasis on training within the crypto ecosystem. acknowledged throughout the Web3 business. We stay up for bringing a variety of thrilling occasions and experiences to our followers all through our partnership.

Kraken has a protracted historical past of involvement in sports activities and has partnered with a number of companions together with protocol Partnering with standard System 1 crew Williams Racing. The corporate has expanded the league to London F1 DRIVE, the primary official System 1 karting expertise situated beneath the enduring South Stand at Tottenham Hotspur Stadium.