The U.S. Olympic and Paralympic Committee is suing Logan Paul and KSI’s Prime vitality drink model, alleging trademark infringement.
Prime used trademarked Olympic phrases and symbols on its special-edition hydration drink that includes basketball star and three-time Olympic gold medalist Kevin Durant, the corporate claimed.
The fee stated it had no settlement with Prime over the usage of its terminology and logos and stated its actions have been “intentional” and “malicious”.
The BBC has contacted Prime for remark.
The fee filed the lawsuit in Colorado on Friday and accuses Prime of utilizing the logos in on-line occasions and promotions.
the lawsuit, BBC Partner CBS News Seestated shoppers could also be misled into believing there may be an settlement between the U.S. Olympic and Paralympic Committee and the Prime Minister.
The group stated it despatched a cease-and-desist letter to Prime, however the beverage model continues to make use of the model to market the product.
The corporate has beforehand been criticized for advertising and marketing to youthful audiences, with some faculties The UK issues a warning or opts for a ban.
Whereas the corporate’s vitality drinks comprise caffeine, it additionally sells a caffeine-free “hydration” drink.
Earlier this month, U.S. Senate Majority Chief Schumer Calling for an investigation into the brand Because of its excessive caffeine content material vitality drinks.
In response, Prime stated it complies with regulatory necessities within the international locations by which it operates.
Prime founder Logan Paul and KSI have greater than 40 million followers on YouTube.
Prime launches in UK in 2022 to a lot fanfare – resulting in some retailer restrictions Number of bottles that can be sold per customer. It really works with a few of the largest sports activities stars and groups on this planet, together with Arsenal and the Los Angeles Dodgers.
