After integrating its ticket gross sales platform with Snap and TikTok, ticketing large Ticketmaster is taking one other step into social media gross sales by integrating with the music recognition app Shazam.
Beneath a brand new partnership between Shazam and Ticketmaster, artists will be capable of hyperlink their stay occasions immediately inside the Shazam app in order that they’ll seem at any time when a person Shazams one of many artist’s tracks.
Ticketmaster mentioned the Shazam characteristic is on the market in all markets the place the ticketing platform operates.
this live countryThe corporate sees this as a approach to seize a bigger share of the addressable marketplace for stay music, pointing to its analysis findings 42% of followers reported that they “did not attend the live performance they wished to attend just because they hadn’t heard about it beforehand.”
“At Ticketmaster, we’re continually working to reinforce the stay occasion expertise. Our partnerships with platforms like Shazam are designed to make it simple for artists to attach followers with stay occasions. And ArmstrongTicketmaster’s government vp of decentralized commerce mentioned in a press release.
“By seamlessly integrating ticket purchases with moments of music discovery, we not solely guarantee followers don’t miss out on unforgettable stay performances, but in addition construct deeper connections with their favourite artists.”
To advertise the brand new integration, Ticketmaster launched an promoting marketing campaign beneath the hashtag #MusicFindsYou, starring Meghan Trainor, NIKI and Peach Tree Rascals. Three artists’ video adverts are on-line Youtube Monday (July 8).
“For us, music is about connection. Ticketmaster’s integration with Snap Map means our followers can simply uncover after we’re performing on the town, creating an area for us to stay collectively and create ambiance,” mentioned Peach Tree Rascals.
“It’s a win-win – bringing us nearer to our followers and spreading the love.”
“By seamlessly integrating ticket purchases with moments of music discovery, we not solely guarantee followers don’t miss out on unforgettable stay performances, but in addition construct deeper connections with their favourite artists.”
Dan Armstrong, Ticketmaster
Meghan Trainor added: “I’m so excited which you can now Shazam a music and purchase live performance tickets immediately on Ticketmaster. What a genius!
The partnership with Shazam follows numerous different integrations that Ticketmaster has launched over the previous few years, together with one with TikTok (initially launching within the US in 2022), and Expand to over 20 markets 2023.
By this integration, licensed artists on TikTok can add Ticketmaster hyperlinks to their movies, permitting followers to buy tickets immediately by the app.
Additionally in 2022, Ticketmaster Integrate with Snapchat, permitting customers to search out all close by Ticketmaster occasions utilizing a snapshot map layer. They will click on and invite pals by way of stickers inserted into the Snapchat digital camera, or buy tickets from inside Snap.
“I’m excited for followers to have the ability to scroll by TikTok and immediately buy Ticketmaster tickets for his or her favourite artists’ performances,” mentioned NIKI. “This Ticketmaster integration makes the live performance course of much more streamlined. It feels prefer it ought to be from the start!
“It’s a win-win – bringing us nearer to our followers and spreading the love.”
Peachtree Rascals
Ticket Grasp The revenue generated is $723 million Q1 2024 (newest quarter for which information can be found) 7% annual improve.
The corporate mentioned it has offered some 77 million Charge tickets and 78 million The overall variety of free tickets for this season is 155 million Tickets, pushed by double-digit progress in worldwide markets.
The overall transaction worth of those tickets is near US$8 billionthe corporate mentioned.world music enterprise
