sony Music Masterpieces, a Division Sony Music Entertainment Acquired a majority stake in Los Angeles-based Black Sky Inventive, which makes a speciality of immersive leisure, experiential retail and dwell experiences.
Beneath the settlement, Black Sky, led by founder Jeff Delson, will turn into a part of Masterworks’ dwell division, targeted on creating “scalable experiential belongings” in music, social media, youngsters’s leisure, movie, tv and video games.
Delson and companions Lee Rosen and Shannon Ramirez will proceed to guide the corporate’s day-to-day operations and work intently with Masterworks President Mark Cavell to develop a sequence of latest tasks.
Black Sky’s current tasks embody Stranger Issues: The Official Retailer; AC/DC Official Dive Bar taking up Energy Journey Pageant; Olivia Rodrigo Touring Fan Expertise; and Britney Spears – The Zone immersive fan expertise .
This winter, Black Sky is partnering with Moonbug to launch CoComelon Playdate, based mostly on the favored youngsters’s present.
sonymusicmasterpieceThe settlement with Black Sky Inventive is the newest in a sequence of strategic partnerships and acquisitions for the corporate.
Its portfolio of corporations consists of black ink gift, A inventive design and manufacturing providers firm based mostly in Los Angeles;cultural creativityis a manufacturing and mission administration crew specializing within the growth of site-specific and bespoke tasks in distinctive heritage and panorama contexts, based mostly within the Netherlands GEA dwelldesigning, presenting and producing packages and experiences based mostly on famend IP musicmotion pictures, TV, anime and video games.
sonymusicmasterpiece embody masterpiece, sony Classical, Milan Data, XXIM Data and masterpiece Broadway imprint.
“We’re excited to accomplice with Black Sky Inventive to additional improve our capability to develop distinctive dwell leisure experiences round fan-favorite artists, influencers and movie/TV characters,” stated Mark Cavell.
“Jeff Delson, Lee Rosen, and Shannon Ramirez are imaginative entrepreneurs who’re on the forefront of making participating, immersive environments and occasions which can be more and more standard throughout the board. Widespread amongst audiences of all ages.
Mark Cavill
Calvill added, “Jeff Delson, Lee Rosen and Shannon Ramirez are imaginative entrepreneurs who’re on the forefront of making participating, immersive environments and occasions that It’s more and more standard with audiences of all ages.
“We’re excited to affix Sony Masterworks and work intently with Mark Cavell and the unimaginable startups inside the Masterworks household.”
Jeff Delson, Black Sky Inventive
Jeff Delson, founding father of Black Sky Inventive, stated: “We’re excited to affix Sony Masterworks and work intently with Mark Cavell and the unimaginable startups within the Masterworks household.
“Collectively, we’re pioneering new and compelling methods for followers to attach with their favourite IPs, increasing the panorama of dwell leisure.”world music enterprise
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