Sony Music Entertainment (SME) Vietnam has established a strategic partnership with Vietnamese music label Nice Leisure.
protocol will see we’re vietnam Securing unique rights to distribution and promotion nice leisuremusic library, together with present and upcoming releases.
Nice Leisure’s roster contains Vietnamese artists equivalent to B Ray, Quan AP, Masew, Khanh ICMand Khoi black. As a part of the partnership, these artists could have entry to Sony Music Leisure’s international community to broaden their international attain.
The brand new alliance plans to launch a number of albums, together with new albums from Masew and Quan AP and new music from B Ray.
This cooperation is anticipated to strengthen sony The presence of music in Vietnam. The corporate already has a lineup of native artists together with singer advantage blessingreceived the highest ten hottest songs on the 2023 Inexperienced Wave Awards yellow emerald sacredGained three main awards together with Artist of the 12 months on the 2023 Dedication Awards, one in all Vietnam’s largest music awards.
“This partnership marks a significant milestone for Sony Music Leisure Vietnam as we proceed to assist and nurture the excellent expertise rising from Vietnam’s vibrant music scene.”
Angela Pong, Sony Music Leisure Vietnam
“This partnership marks a significant milestone for Sony Music Leisure Vietnam as we proceed to assist and nurture the unbelievable expertise rising from Vietnam’s vibrant music scene,” stated Angela PongCommon Supervisor of Sony Music Leisure Vietnam.
“We’re excited to work intently with Nice Leisure and their proficient lineup to take their music to larger heights.”
Ruan SanquanThe CEO of Nice Leisure added: “Partnering with Sony Music Vietnam is a vital step ahead for Nice Leisure. Combining their international experience with our native experience opens up an thrilling future for us and our total crew.” a brand new chapter to attach with a bigger viewers in Vietnam and all over the world.
Along with Angela Pong of SME Vietnam and Nguyen Son Quyen of Nice Leisure, those that witnessed the signing have been Xuan DoganDirector of Advertising and Enterprise Improvement, Sony Music Vietnam; Kenny WangManaging Director of Sony Music Malaysia, Singapore and Vietnam; Sridhar SubramaniamPresident, Asia and Center East, Sony Music Leisure; and Andrew SmithManaging Director of Sony Music Southeast Asia.
Ong took workplace in February this yr. Tag Weng reserve, “Asia is experiencing sturdy and sustained progress,” Sony Music stated.
Sony Music continues to broaden its presence within the area. June, firm Establish global joint venture Works with Los Angeles document label D36whose founder is Abi kanakadandila 2021 to provide a platform Aspiring musicians from South Asia and its diaspora.
2022, Sony Music Group Opened Southeast Asia flagship headquarters in Singapore. On the time, SMG stated the opening of the headquarters “will increase funding and solidifies long-term dedication to the area”.
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