Earlier this week, the inaugural 2024 Esports World Cup took the worldwide stage. The huge occasion in Saudi Arabia contains a 22-game match throughout PC, consoles and cell gadgets $60 million Prizes are up for grabs.
Given the dimensions of the match, manufacturers that accomplice with the match could have entry to tens of millions of followers watching on-line or attending in individual. Having stated that, Saudi Arabia funds the Esports World Cup Basis via its Public Funding Fund (PIF). Consequently, manufacturers taking dangers imagine that the advantages outweigh the potential reputational dangers.
Typically talking, the 27 manufacturers partnering with the 2024 Esports World Cup are divided into three classes: common sponsors, non-popular manufacturers, and Saudi Arabian manufacturers and authorities operations.
Among the many 27 occasion companions, 8 are companions within the gaming and e-sports fields. These embody {hardware}, skilled providers targeted on esports, and the builders behind aggressive video games.
Lil Snack & GamesBeat
GamesBeat is worked up to accomplice with Lil Snack to ship customized video games to our viewers! As players ourselves, we all know that is an thrilling approach to play the GamesBeat content material you already love. Start playing the game now!
honor – this Mobile phone manufacturer owned by Huawei Honor 200 was named the official smartphone of EWC.
LG UltraGear – this Hardware manufacturer Named the official gaming monitor sponsor of the occasion.
Bayesian Esports and Grid Esports — E-Sports activities World Cup Accomplice Two leading esports data providers Help its occasion protection with stay match information.
Esports Award -leading Esports Industry Awards Ceremony An settlement was signed to host the occasion in the course of the 2026 Esports World Cup.
Motion 5 – this Marketing agency focused on games Proceed to cooperate with the E-Sports activities World Cup Basis as a sponsorship consulting firm for the occasion. Earlier than the identify change, Sport 5 supported Gamers8, the earlier model of the sport.
Infinite stage ——The Tencent-owned builders behind “PUBG Cellular” and “Honor of Kings” have signed an settlement multi-year agreement Accomplice with EWC to help the expansion of its esports ecosystem. The partnership covers the Esports World Cup, however the settlement additionally contains different occasions and collaborations over the subsequent three years.
Monton — The writer of Cellular Legends: Bang Bang has partnered with multi-year agreement Accomplice with EWC to assist the sport develop past Southeast Asia. The championship’s Mid-Season Cup might be held at EWC in addition to the inaugural MLBB Girls’s Invitational.
non-popular manufacturers
Along with video games, the Esports World Cup has additionally signed sponsorship offers with 12 non-Saudi Arabia-affiliated manufacturers. These embody main gamers in leisure, FMCG and expertise.
Adidas – this clothing brand Is the official merchandise accomplice of EWC. All gamers, workers and workers will obtain premium gear from the model. Previous to EWC, Adidas had sponsored a number of esports groups, together with G2, 100 Thieves and North.
Package Kat – this candy bars Sponsored the suspension of the eSports World Cup to advertise its idea of “taking a break”. The model has beforehand sponsored League of Legends’ EMEA esports ecosystem in a deal brokered by Sport 5.
Pepsi – this International beverage brand An settlement has been signed with the Esports World Cup to help the occasion’s festivals. Along with the Rockstar Bar, which options karaoke, the model additionally sponsors the Falcon Esports headquarters in Saudi Arabia.
Tik Tok – this Short film platform Named the official leisure platform of the E-Sports activities World Cup. Along with weekly stay performances all through the occasion, the platform will introduce customized icons and options distinctive to TikTok LIVE to EWC.
sony – in a A multi-pronged partnership, the multinational expertise firm signed a deal to boost the content material of the occasion. Sony will produce a behind-the-scenes documentary and its music arm will create an ode to the eSports World Cup.
Daznin – this Global streaming platform Signed strategic partnership with EWC. DAZN will broadcast the occasion stay without spending a dime as the beginning of a wider plan.
Warner Bros. Discovery – this entertainment group An settlement was signed with EWC to broadcast the occasion. Particularly, WBD will depend on its Eurosport and CNN manufacturers to enhance protection. As well as, choose occasions might be obtainable on the Max streaming platform.
star sports activities community – this Indian Broadcasting Corporation Signed an settlement with the EWC to broadcast the occasion on its YouTube channel and linear tv channels. The deal will assist EWC attain Indian followers of their native language.
Unilever Clear Males’s Shampoo and Ax Physique Mist — Unilever indicators settlement with EWC to advertise two of its merchandise men’s brand: clear man and axe. The settlement builds on each manufacturers’ earlier esports efforts.
Amazon – this Multinational technology and logistics giant Has cooperated with EWC as its official enterprise platform. Amazon’s Saudi Arabia and UAE web sites will promote the EWC, and attendees will obtain low cost codes for the platform. Moreover, Alexa customers will be capable of ask their digital assistant questions associated to the Esports World Cup.
audio instrument – this Mixing Tools Partnering with the E-Sports activities World Cup to host a recreation audio mixing competitors. The grand prize winner might be flown to London to work with Spitfire Audio at Abbey Highway Studios to provide a business pattern pack. The model beforehand sponsored comparable manufacturing content material at ESL Faceit Group’s DreamHack Atlanta 2023.
Saudi Manufacturers and Authorities Operations
Not surprisingly, the Esports World Cup companions with six Saudi-backed manufacturers and authorities companies. Along with the direct advantages of those agreements, these transactions additional improve the Saudi Arabian authorities’s broader strategic goals.
Saudi Aramco – this national oil and gas company Cooperate with EWC and function the title sponsor of Aramco SIM Area. Attendees can check and take part in sim racing utilizing the venue’s top-of-the-line simulation tools.
STC Group – this Saudi Telecom Company Cooperating with the E-sports World Cup to supply seamless connectivity to all EWC venues and help the printed necessities of the occasion. As well as, the group has acquired the naming rights for stc Area, stc Play Gaming Corridor and stc TV World Cup Studio.
Dr. Sulaiman Al-Habib Medical Group – this Saudi Arabia Healthcare Providers Partnered with Saud Esports group POWR to host their group headquarters in the course of the occasion. Followers can meet POWR gamers and take part in actions on the venue.
jamil motorsports — Not too long ago established motorsport division Saudi Arabia Passenger Car Importers Arrange a number of occasions in the course of the Esports World Cup. Along with VR racing, the corporate’s Jameel Motorsport Park will enable followers to take part in motorsport-related actions.
barn espresso — Saudi Arabian firm indicators settlement to develop into Exclusive coffee supplier EWC’s. The model can even have a sales space on the occasion competition to mingle with followers and supply refreshments to attendees.
qidiya metropolis – this planned entertainment city The official internet hosting venue for the EWC is simply exterior Riyadh. The occasion will assist promote town’s gaming business, highlighting its purpose-built gaming venues.
Source link
