It’s extensively seen as a possible “Spotify Killer’—the subscription streaming music platform of TikTok, the world’s largest short-form video service.
However at the moment (September 24), TikTok confirmed that it’s going to shut down TikTok Music globally on November 28.
This can imply the top of TikTok Music’s service within the 5 areas the place the app is at present obtainable: Indonesia, Brazil, Australia, Singapore and Mexico.
Why? TikTok mentioned it’s going to now focus its assets on the “Add to Music App” characteristic, which permits TikTok customers to avoid wasting music tracks they uncover on the video platform to playlists on their most well-liked music and audio streaming service.
Sources inside TikTok mentioned TikTok Music’s closure was partly because of the firm’s technique of partnering with exterior music streaming platforms akin to Spotify. apple musicto drive consumption on these platforms reasonably than compete straight with them.
In an announcement, Ole Olbermann“Our Add to Music app characteristic has saved a whole lot of hundreds of thousands of tracks to playlists on companion music streaming providers,” mentioned TikTok’s world head of music enterprise improvement.
“We might be shutting down TikTok Music on the finish of November in an effort to give attention to our purpose of furthering TikTok’s position in driving extra music listening and worth in music streaming providers, benefiting artists, songwriters and the complete trade.”
tiktok music Officially launched Final summer time it obtained licenses from three main music corporations in Indonesia and Brazil. Utility profitable Byte bounceResso, a long-running music subscription platform in these areas.
Final October, the TikTok music app roll out Australia, Singapore and Mexico. Nevertheless, it didn’t come universal musiccatalog of recorded music — which seems to be a precursor to a licensing dispute between UMG and TikTok. Now that it’s solved.
TikTok’s “Add to Music App” characteristic has thus far been built-in with Spotify, Apple Music and Amazon; TikTok customers positioned in More than 180 countries Have entry to the service.
TikTok insiders mentioned the corporate is at present discussing cooperation with different music streaming subscription platforms to “add to the music app.”
Final week, underscoring its capability to drive consumption on third-party streaming platforms, TikTok launched a hanging statistic: Greater than 1 / 4 (27) of Germany’s high 100 singles final yr, in response to ByteDance %) went viral on TikTok.world music enterprise
