Few individuals are extra synonymous with the 2024 Olympics than Snoop Dogg.
When an American athlete competes for a medal in Paris, there is a digicam able to seize an American rapper cheering within the stands.
He has been seen dancing with the U.S. girls’s gymnastics group, sporting equestrian gear to help U.S. equestrians, and even making an attempt out judo methods.
Snoop Dogg’s enthusiasm for the Olympics has breathed new life into the Olympics, fascinating viewers in Paris and on-line and driving excessive rankings for the Summer time Video games, in response to NBC rankings knowledge.
After a number of clips of Snoop Dogg internet hosting a present with comic Kevin Hart on NBC streaming platform Peacock through the 2021 Tokyo Olympics went viral, the community 2024 has given the rapper an excellent greater function: Particular Correspondent.
However Snoop Dogg appears to have taken the function to the following degree, turning into a cheerleader for America’s athletes, irrespective of the game.
He performed an integral function in the beginning of the video games: he was one of many final Olympic torch bearers earlier than the opening ceremony of final week’s video games.
The 52-year-old, whose full title is Calvin Cordozar Broadus Jr, held the torch aloft within the streets of Saint-Denis, north of Paris, dwelling to the Stade Francio Olympique .
Whereas the particular correspondent function and his torch-bearing work had been introduced upfront, Snoop Dogg’s constant presence and exuberant vitality amongst American athletes offered a particular shock.
“We have been pleasantly shocked by his reputation, however you by no means underestimate Snoop Dogg,” NBC Olympics government producer Molly Solomon advised reporters this week.
She described him as “the ambassador of happiness.”
Earlier this week, Snoop Dogg danced within the stands whereas the U.S. girls’s gymnastics group competed, sporting a T-shirt with Simone Biles’ face on it.
Elsewhere in Paris, he cheered on numerous others together with tennis star Coco Gauff and volleyball star Kelly Cheng.
On Saturday, he wore equestrian gear and attended an equestrian occasion with American celeb chef Martha Stewart.
Throughout the competitors, he participated in judo promotions, earned an honorary black belt, and obtained swimming classes from American swimming star Michael Phelps.
Some imagine the presence of rappers is a decisive consider boosting rankings.
In keeping with NBC Sports activities, the five-day common complete viewers beginning with opening night time on July 26 was 34 million viewers (plus daytime and primetime protection).
That is a 79% drop in rankings from the 2021 Tokyo Olympics because of the pandemic.
However rankings and community integration apart, Snoop Dogg says he is simply having enjoyable.
In an interview with NBC Nightly Information’ Lester Holt, he recalled watching the Olympics on tv as a younger man and by no means “in his wildest desires” would he have imagined taking part in the function within the Olympics.
“I used to be the largest child within the crowd,” Snoop Dogg mentioned.