Up to date: July 8, 2024 at 6:33 pm ET
In an announcement to Mashable, a Google spokesperson mentioned that this so-called “experimental function” just isn’t new:
“Promoted pins in navigation should not new – they expose folks to related adverts for companies resembling fuel stations, eating places and outlets alongside the way in which. To keep away from driver distraction, these adverts don’t pop up and solely broaden when clicked. , and disappear rapidly in a brief time frame.
Unique textual content: July 8, 2024 5:24 pm Jap Time:
Is Google Maps testing a brand new function? drive — no pun meant — have you ever climbed the wall? Anthony HigmanA Google Maps consumer posted on X that he observed a “by no means seen earlier than” pop-up advert whereas driving on the navigation app close to Atlantic Metropolis, New Jersey.
“You possibly can try this loopy new advert format on the Google Maps app,” Higman wrote. “I typed within the route on the coast after which as I handed this fuel station this advert for Royal Farms popped up and it mentioned ‘Add a cease’.”
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Higman added that he didn’t enter any details about fuel or meals into the app. “Does anybody know what advert format that is?!?!?!” he requested.
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Is Google Maps making an attempt out new pop-up adverts?
Google Maps seems to be testing a brand new function that prompts sponsored pop-up adverts for close by companies through the Cancel and Add Cease buttons with out prompting.
Name it “aggressive” 9 to 5 google Level out that that is the advert format Google makes use of for its Waze app. After all, Google Maps isn’t any stranger to sponsored content material. For instance, each newwinGoogle highlights sponsored companies on maps and search outcomes, particularly when folks seek for adjoining areas (e.g., “pizza close to me”).
based on Android Policethis so-called “intrusive” advert could also be primarily based on Google’s recent memo to advertisers This explains partly “We’re rolling out adverts on Google Maps to assist advertisers such as you get extra leads. The present rollout is proscribed to the iOS model of the Google Maps cell app.”
Nevertheless, when Mashable reached out to Google for remark, a spokesperson instructed us the next:
“Promoted pins in navigation should not new – they expose folks to related adverts for companies resembling fuel stations, eating places and outlets alongside the way in which. To keep away from driver distraction, these adverts don’t pop up and solely broaden when clicked. , and disappear rapidly in a brief time frame.
In different phrases, that is nothing new. You have most likely seen these adverts, and if you have not, it is solely a matter of time.
