Warner Music South Korea has launched a brand new model known as MPLIFY, which it says is devoted to supporting Korean artists with worldwide connections.
By specializing in English-language music, MPLIFY says it goals to assist these artists “have interaction with international audiences and succeed within the worldwide music business.”
MPLIFY is led by Samuel Ku, govt producer of Warner Music Korea.
WMG, a Korean-American music producer, songwriter and govt with greater than 15 years of business expertise, stated Ku, who has labored with quite a few artists throughout a number of genres, is “poised to make a big influence on the worldwide music panorama.”
The primary artist to hitch the label is Korean-Australian singer-songwriter Olivia Marsh, whose debut single shall be out there on all main DSPs from October.
Warner stated the brand new label “represents a brand new method to music manufacturing and artist administration, giving musicians the artistic freedom to specific their very own distinctive voices whereas reaching a world viewers.”
“It goals to construct a world fan base and assist artists navigating the complexities of the worldwide music panorama,” it added.
Olivia Marsh stated: “I’m delighted to have signed on with MPLIFY and to be working with such an enthusiastic, passionate and revolutionary group.”
Marsh added: “I am grateful for his or her assist and kindness, and I am excited to start my journey with them. I am unable to wait to share my music with everybody.
“Our dedication is to supporting excellent expertise by offering the instruments they should succeed.”
Samuel Dying, MPLIFY
Samuel Ku, head of MPLIFY, stated: “Warner Music Korea is happy to announce the launch of a brand new label devoted to nurturing creative skills and serving to artists like Olivia specific their creativity.
“The platform is designed to attach artists with followers world wide by leveraging Warner Music’s in depth community and assets. Our dedication is to assist distinctive expertise by giving them the instruments they should succeed.
“MPLIFY embodies our mission to raise the distinctive voices of the music business.”
“With the launch of MPLIFY, we’re dedicated to cultivating a brand new technology of artists who mirror the richness of our international tradition.”
Jonathan Serbin and Chris Gobalakrishna, Warner Music Asia
Jonathan Serbin and Chris Gobalakrishna, co-presidents of Warner Music Asia, added: “With the launch of MPLIFY, we’re dedicated to cultivating a brand new technology of artists that mirror the richness of our international tradition.
“We consider within the energy of music to unite and encourage, and thru MPLIFY, we’re excited to offer a stage for distinctive voices to resonate with audiences world wide.”international music enterprise
